Branding Reimagined for Creatives
Presented by Olivia Wisden

For many, when they think of branding they think of advertisements, Nike, or packaging that gets you to buy expensive kombucha. But branding can be so much more; at its core branding is storytelling. It’s your opportunity as a small business or artist to tell your audience who you are, in a quick, digestible bite. During this conversation, we’ll discuss what a brand is and does, what goes into building a strong brand and how you can use your brand to guide your business decisions.

Recorded on 6/10/2020

View slides here.