Each artist that submits an application for the DABL2019: Two Day Art Market has the opportunity to partake in the DABL Professional Development workshop series, a four-part workshop series on the Business of Art. Registration is open to the public at $20 per class, or $50 for the entire series. It's free for DABL artists. Space is limited to 40 artists per class, so early registration is encouraged. 

All classes will be held at Promega:

2800 Woods Hollow Rd.
Fitchburg, WI 53711

Building and room TBD

For artists that didn't submit and need financial assistance, please contact danearts@countyofdane.com


The classes and instructors have not been decided, but you can review the classes from DABL2018 to see what to expect. Workshops will be announced by August 1, 2019.



Wednesday, 9/5/18

“What do I charge?” Pricing Your Creative Labor
Facilitated by Rhea Ewing

Are you charging what your work is worth? How much should you charge for a painting? How about for that corporate commission? Regardless of the type of art you make, understanding the value of your work is vital to a successful career. We'll discuss market pricing, building an hourly rate, and whether or not that "exposure" you hear so much is really worth pursuing.

Wednesday, 9/12/18

Marketing: It’s Not Just for Capitalists!
Facilitated by Jenie Gao

Having your story heard can bring your art the attention it deserves - even when you're burnt out on sales or self-promotion. We'll discuss sustainable strategies for branding and storytelling as well as how to establish relationships with your clients. This is a holistic look at marketing with attention given to the skills needed to be successful.

Wednesday, 9/19/18

Being an Artrepreneur: Forming Partnerships & Making Sales
Facilitated by Walter Jankowski

There's a balance between CREATING your art and GROWING your art business.  In this hands on session, we will discuss some best practices in being a Artrepreneur that will help you grow your business.  We will show several techniques that produce big gains for your business.

Wednesday, 9/26/18

Leveraging Local Opportunities
Facilitated by Alaura Seidl

During this interactive session, we will connect artists to a range of local resources and opportunities that exist to support economically viable creative careers; we will also discuss the skills, communities, and work flows that can create both growth and sustainability in an art career.