Each artist that submits an application for the DABL2019: Two Day Art Market has the opportunity to partake in the DABL Professional Development workshop series, a four-part workshop series on the Business of Art. Registration is open to the public at $20 per class, or $50 for the entire series. It's free for DABL artists. Space is limited to 40 artists per class, so early registration is encouraged. 

All classes will be held at Promega:

2800 Woods Hollow Rd.
Fitchburg, WI 53711

Building and room TBD

For artists that didn't submit and need financial assistance, please contact danearts@countyofdane.com


The classes and instructors have not been decided, but you can review the classes from DABL2018 to see what to expect. Some workshops will be changing.



Wednesday, 9/5/18

“What do I charge?” Pricing Your Creative Labor
Facilitated by Rhea Ewing

Are you charging what your work is worth? How much should you charge for a painting? How about for that corporate commission? Regardless of the type of art you make, understanding the value of your work is vital to a successful career. We'll discuss market pricing, building an hourly rate, and whether or not that "exposure" you hear so much is really worth pursuing.

Wednesday, 9/12/18

Marketing: It’s Not Just for Capitalists!
Facilitated by Jenie Gao

Having your story heard can bring your art the attention it deserves - even when you're burnt out on sales or self-promotion. We'll discuss sustainable strategies for branding and storytelling as well as how to establish relationships with your clients. This is a holistic look at marketing with attention given to the skills needed to be successful.

Wednesday, 9/19/18

Being an Artrepreneur: Forming Partnerships & Making Sales
Facilitated by Walter Jankowski

There's a balance between CREATING your art and GROWING your art business.  In this hands on session, we will discuss some best practices in being a Artrepreneur that will help you grow your business.  We will show several techniques that produce big gains for your business.

Wednesday, 9/26/18

Leveraging Local Opportunities
Facilitated by Alaura Seidl

During this interactive session, we will connect artists to a range of local resources and opportunities that exist to support economically viable creative careers; we will also discuss the skills, communities, and work flows that can create both growth and sustainability in an art career.