Who can submit to be a part of DABL?

Visual artists that reside in Dane County. DABL has seen media ranging from drawing to neon sculptures. If it can be set-up in a 40 square foot space (booth dimensions are 4 x 10, 8 x 5 and 7 x 6), you should submit to be a part of DABL.


Who attends DABL?

This is a one-of-a-kind opportunity to connect local artists to the business community. Artists will have the chance to sell their work and connect with business owners, executives, art buyers and employees from some of Dane County’s top companies.


What happens at DABL?

Artist and business connections are cultivated in a comfortable environment full of art, music, performance, gourmet appetizers and shoppers.


Does DABL offer anything to help artists prepare?

Each artist selected for DABL will have an opportunity to partake in DABL Professional Development Series, a four part workshop series on the Business of Art. These classes are also open to other artists in the community to participate. Classes are free for DABL artists and applicants. Cost is $20 per class for non-DABL artists.


Are there any other incentives for artists beyond exhibiting at DABL markets?

All DABL applicants are also submitted to the pool of candidates for the following year’s Dane Arts Poster and Calendar competition. In addition to this additional art submission opportunity, all applicants can attend the Flourish! series free of charge. Cash prizes and gift cards may also be given out (depending on the year’s sponsors).


What happens if an artist doesn’t get accepted?

Artists that aren’t accepted can still attend the DABL Professional Development Workshop Series, as well as be submitted to the pool of candidates for the following year’s Dane Arts Poster and Calendar competitions. Cash honoraria of up to $500 will be awarded to Poster and Calendar artists.


What do exhibiting artists need to bring to DABL markets?

Exhibiting artists will need to provide all displays, tables, lighting, hardware and chairs for their space. Electricity may be limited, so extensive lighting may not be possible unless it is battery powered. DABL provides the space and production; artists should plan on providing the rest.


How big are booth sizes?

At Yahara Bay distillery, booth dimensions are 4 x 10, 8 x 5 and 7 x 6, depending on your location in the distillery.


Does it matter where I live if I’m an artist that wants to participate in a DABL market?

Artists must reside in Dane County. No exceptions.


Do artists need to pay any commissions on art sold at DABL markets?

Artists will be required to pay Dane Arts 30% of their total sales for the duration of the DABL Market and gallery exhibit. Artists will be asked to track sales during the event. A form will be provided at the event and will assist in tracking our Pledge to Purchas initiative. All funds received for this event will be recirculated back into future DABL events and activities. Dane Arts doesn’t require commissions from art sold post events. However, contributions help further the opportunity for everyone.


How are transactions handled?

Artists are responsible for handling their own transactions. Because of this, all artists are encouraged to be ready to accept credit cards with a smart device. Square is a great option that is free to setup and takes a nominal percentage per transaction. To ensure the card reader is received on time, artists should plan on setting up an account at least two weeks for the DABL event they are participating in if they do not have one. Readers can also be purchased from Target for $7.


Is there an application fee?

There is a $25 non-refundable application fee to apply for this event. Fee is paid at the time of application submission.


Where do DABL markets take place?

DABL 2019: Fifth Annual Art Market will take place at Yahara Bay Distillery, 6250 Nesbitt Rd. Fitchburg, WI 53719.

When does DABL take place?

Currently, DABL takes place in early/mid October.

DABL 2019: Fifth Annual Art Market dates are:

Artist Orientation 
(attendance required)
Thursday, October 10th 6:30PM - 8:30PM

DABL Two Day Art Market Event!
(attendance required)
Friday, October 18th 5PM - 9PM
Saturday, October 19th 11AM - 4PM


How many artists can participate in DABL?

At the Yahara Bay location, 22 artists are accepted are accepted for DABL’s flagship annual market. More or fewer may be selected for other markets and exhibitions that take place throughout the year.


Is parking available for artists?

While this depends on the location of the specific DABL event, artists can plan on the parking being reserved for loading and unloading on the street of any venue a DABL event is held. Logistics and specific streets will be emailed to artists prior to each event to plan accordingly.


Is electricity provided for booths?

Yes, but it may be limited.


Does DABL provide anything to display art?

Other than the venue and limited electricity, no. All artists should bring their own tools, materials, and equipment needed to set-up their booth area. 


Will there be anyone available to help artist’s set-up?

While there will be several volunteers available to help during load-in, set-up, and break-down, assistance will be limited. Artists are encouraged to bring at least one person that can help with logistics day of.


How long does it take to set-up a booth?

It depends on the artist, the complexity of their setup, and how prepared the artist is. On average, prepared artists setting up 40 sq/ft booths take about four to six hours.


Why should artists submit?

This is an enormous opportunity for local artists to sell their art to local buyers, and for local buyers to have a guaranteed opportunity to purchase art locally. In addition to the economic value, artists have the opportunity to participate in workshops that will help them better establish the business component of their craft. DABL is also a great way to connect and engage with other artists in the community. So maybe the more important question is "Why wouldn't you?"


Can artists hang or lean anything on walls and/or windows?

No, nothing can touch the walls or windows of any DABL venue. Artists should plan on providing everything that they need to exhibit their art, such as tables, easels, makeshift walls, racks, etc.


Where can artists get walls or materials to build walls to exhibit art?

Displays2Go seems to be the most cost effective option outside of building something yourself. If an artist is going to build something custom, we encourage everyone to purchase supplies locally.


When can artists load-in and set-up their booths day-of?

Load-in has been 9:00AM. This is subject to change depending on the DABL event.


When do artists need to have their booths setup by day-of?

Artists need to be setup two hours before the event begins. If the event is scheduled to start at 4:00PM, artists should be ready 2:00PM to ensure they have time to change and get ready.


What should participating artists wear at a DABL event?

Artists should wear whatever they're most comfortable in, yet professional. It is important to be aware that DABL events are B2B, where business influencers from the community are invited to come and purchase art locally. While there isn't one specific way that someone dresses at DABL, business minded is a good approach. Keep it classy.


What does a DABL event look like?

You can find a good video that shows setup and what took place during DABL 2016 here. You can also review the "MARKETS" on this website.


Is there anything printed, like a program, that is given out to guests during DABL events?

Yes, at the larger annual DABL events in Madison a program is given out to guests. This program contains participating artists' contact information, sponsors, panelists, jurors, producers, partners, and a lot of other information regarding the work DABL is doing to enhance the economic infrastructure of the arts. 


Is there anyone that helps participating artists setup day-of?

While there are volunteers, help is very limited in regards to the number of volunteers relative to the number of participating artists. Participating artists are encouraged to recruit at least one person to help them with carrying their art, setting up their booth, breaking everything down at the end of the event, and having someone available to be present at their booth if they to step away to use the bathroom or get something to eat or drink. There really is too much to be done to attempt doing it alone.


How should participating artists price their work?

In pricing work it's important to keep in mind that there are a variety of people that come to DABL with the intent of purchasing local art. Some people attend representing large companies with spending budgets meant to add art to corporate collections or decorate office spaces. Some people attend as individual supporters, where the art they purchase will more than likely help to decorate a home for personal fulfillment, or be gifted. This said, artists should price their work to meet a variety of interests. $50 - $5,000 is a fair range to consider. Artists should also be sure to take into account the time and resources it took to create the art they're selling. The pricing of each piece should be visible, and consistent throughout a presented body of work.


How long do participating artists need to remain setup?

Participating artists must remain setup until the end of the scheduled DABL event. Even if things are slowing down, breaking down booths can diminish the overall atmosphere of other participating artists. This can be a severe distraction and have a negative impact on participating artists closing sales at the end of the night. We ask that everyone respect everyone's success.


How should sales be packaged?

This is entirely up to the individual artist, as well as the size of art pieces sold. A general rule of thumb is that if a purchaser leaves with a piece of art, the art should be securely packaged so that it can be taken home safely. Bubble wrap, masking tape, and cardboard boxes are some supplies that artists can consider in packaging their sales. For smaller pieces of art, gift bags might suffice. Participating artists may also offer to deliver a piece of art if it is too large for a purchaser to leave with. This convenience of transportation may also help secure sales.


Is there any storage for participating artists at DABL events?

This depends on the venue. The larger annual DABL events have limited storage for artists to keep some packaging and setup supplies stored. This said, artists should plan on containing as much of their belongings as possible. While we will do our best to accommodate, DABL is not responsible for storing anything.

If you have any questions that aren't answered here, please contact dablmarket@gmail.com